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💬 Assistants IA
Tool
Freemium

Gemini

An excellent AI model when prompted right. Incredibly good as an intellectual sparring partner, image interpreter, image/video generator, and for planning complex projects with custom Gems.

Free / $20/month for Advanced (included with Google One AI Premium)

At a Glance

Pros

  • + Excellent intellectual sparring partner when prompted well
  • + Outstanding image interpretation and analysis
  • + Can generate images and videos directly
  • + Custom Gems are powerful for specialized workflows
  • + 1M token context window on Advanced tier
  • + Strong Google Workspace integration

Cons

  • Needs good prompting to get the best out of it
  • Output quality can be inconsistent without the right setup
  • Brand confusion (Bard → Gemini → Gemini Advanced)

Best for: Intellectual sparring, image interpretation, image/video generation, and planning complex projects with custom Gems

FM

Fabian's Take

CPO & Chief AI Officer

"Gemini surprised me. Prompted right, it's a very good intellectual sparring partner, and it's the one I reach for when I need to interpret an image, write a prompt for another image generator, or generate images and videos directly. The custom Gems are what won me over — I used a set of them to plan, specify, and design a whole professional app, and over 200 tickets came out of that workflow. It does ask for effort up front, so if you want an assistant that just works from a lazy prompt, this isn't the one for you."

Full Review

Gemini is a genuinely good AI model that gets less credit than it deserves. It rewards good prompting more than most models do. Once you learn how to work with it, the results are excellent.

Intellectual sparring partner

This is where Gemini is at its best. When you need to think through a hard problem — strategy, product design, business logic — it’s an exceptionally good sparring partner. It challenges your assumptions, offers other angles, and helps you pressure-test ideas in a way that actually feels collaborative.

Visual capabilities

Gemini is strong across modalities:

  • Image interpretation: feed it screenshots, diagrams, or photos and you get back detailed, useful analysis
  • Image generation prompts: it’s very good at writing precise prompts for other image generators
  • Direct image and video generation: Gemini can make images and videos natively, so you don’t always have to leave the tool

Custom Gems

Custom Gems are Gemini’s most underrated feature. You can build specialized assistants tuned to a specific task or context. I used a set of them to plan, specify, and design a whole professional application, from the high-level architecture down to individual features, and over 200 tickets came out of that workflow.

If you manage product development, this is worth copying: build a Gem for your domain, feed it your context, and treat it as a planning partner.

Google Workspace integration

Having AI directly in Gmail, Docs, Sheets, and Slides pays off in day-to-day work. The 1 million token context window is the largest around, which makes it good for chewing through very long documents.

Who should use Gemini

Anyone who wants an AI thinking partner, works with visual content, or needs to plan complex projects. The custom Gems workflow alone earns back the Advanced plan. Just budget some time to learn how to prompt it well.

Added: 2026-02-21 · Last updated: 2026-07-01

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